Friday, June 18, 2010


Panera Bread is introducing a customer loyalty card in some states.

After registering the card online, you get a free pastry (loaded on the card).

You also get a second free treat on your birthday. (I can confirm this, because I went today to get my free pastry for signing up, and also on the card was credit for my free pastry for my birthday.)

In my local Panera Bread, an advertisement for these cards is in the middle of the display table that is near the doors and has cellophane-wrapped bread loaves and things on it. You can pick up a brochure about the program from the table, and then ask a cashier for the physical card.

program website:

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